What not to do to set up your eShop right from the start
Building an eShop from scratch can be overwhelming, but getting the basics right from the start can set you up for success. Nadia Nikolaidou, a seasoned expert in eCommerce design, shares her valuable lessons on what not to do when launching your online store. From the importance of simplicity in design to optimizing for mobile users, her advice is essential for anyone looking to create a smooth, user-friendly shopping experience.
Here are the key takeaways from her article that will help you avoid common pitfalls and ensure your eShop performs at its best.
Starting an eShop is no easy task, and ensuring its success from the get-go requires thoughtful decisions. In her insightful article, Nadia shares crucial advice on what not to do when building your online store, emphasizing the importance of a user-centric design.
Here are the key takeaways
Don’t Over-Design
Keep it simple. A clean, minimal design is often more effective than one with excessive bells and whistles. The goal is to create a smooth, easy user journey with a focus on functionality over aesthetics.
Don’t Overload with Apps & Features
It’s tempting to add multiple apps like pop-ups, timers, and live chats, but these can slow down your site, negatively impact SEO, and overwhelm visitors. Stick to the essentials.
Simplify Your Menu
Avoid a cluttered, complicated menu. Limit categories to 3-5 and organize subcategories logically. Make navigation as easy as possible to improve the user experience.
Use Clear Call-to-Actions (CTAs)
Generic CTAs like “Learn More” don’t drive action. Use specific, compelling CTAs like “Buy Now” or “Order Today” to encourage immediate responses.
Ensure Your Site is Mobile-Friendly
With 70-80% of users browsing from mobile devices, it’s essential to make sure your eShop is fully optimized for mobile users. Testing the user experience on different devices is a must.
For more in-depth insights on building a successful eShop, check out the full article on LinkedIn by Nadia Nikolaidou.
You can read the complete article here: What not to do to set up your eShop right from the start
